Unlikely Victory: How General Electric Succeeded in the Chemical Industry

by Jerome T. Coe

Many companies that stray too far from their core business fail. So how is it that General Electric, a major electrical manufacturing company, ended up as one of the top U.S. chemical producers--with 1998 sales of $6.6 billion? In Unlikely Victory, Jerome T. Coe, a retired 40-year career employee with General Electric, who spent more than 20 years as a manager of the company's chemical businesses, suggests that it was a combination of necessity, forward-thinking...

• Format: Hardcover
• Language: English
• ISBN: 1860584330
• ISBN13: 9780816908196
• Release Date: August 2000
• Publisher: Wiley-Aiche
• Length: 219 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"