Unleashing the Watchdogs on Political Advertising

by Jennifer Greer

Book Overview

Abstract:

This experimental study looked at the effects of newspaper "adwatches" designed to check the factualness of political advertising in a local campaign. Using the Elaboration Likelihood Model as a framework, the study tested source credibility as a peripheral cue vs. argument quality as a central processing cue. Dependent variables included evaluation of the candidate, the ad, and likelihood of voting for the candidate.

Dissertation...

• Format: Paperback
• Language: English
• ISBN: 0530018845
• ISBN13: 9780530018843
• Release Date: December 2019
• Publisher: Dissertation Discovery Company
• Length: 182 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"