Unleashing the Crowd: Collaborative Solutions to Wicked Business and Societal Problems

by Arvind Malhotra and Ann Majchrzak

This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds - anonymous strangers answering...

• Format: Paperback
• Language: English
• ISBN: 3030255565
• ISBN13: 9783030255565
• Release Date: November 2019
• Publisher: Palgrave MacMillan
• Length: 302 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"