Unique Now or Never: The Brand Drives the Company in the New Value Economy

by Jesper Kunde

Book Overview

Providing the true meaning behind marketing brands, this text aims to give readers the information they need to make their company stand out from the crowd. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0273659626
• ISBN13: 9780273659624
• Release Date: July 2002
• Publisher: FT Press
• Length: 352 Pages
• Weight: 2.65 lbs.
• Dimensions: 1.2" x 7.1" x 9.9"