Unilever''s Shakti project: empowering Rural Indian Women

by Bart Loman

This research is on the positive and negative aspects of Unilever''s Shakti-project, a prime example of marketing to the 'Bottom of the Pyramid'' as put forward by C.K. Prahalad (2006). Poor rural Indian women are recruited to become small-scale entrepreneurs by Hindustan Lever, the Indian subsidiary of the Anglo-Dutch multinational Unilever. These women start earning an own income by selling hygiene products in their local community. According to...

• Format: Paperback
• Language: English
• ISBN: 3838352408
• ISBN13: 9783838352404
• Release Date: October 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 84 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"