Underwriting 101: Selling College Radio (Routledge Communication Series)

by Shyrl L. Plum

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0805836527
• Release Date: August 2000
• Publisher: Routledge
• Length: 218 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.2" x 0.8" x 6.2"