Understanding User-Web Interactions Via Web Analytics

by Bernard J. Jansen

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics...

• Format: Paperback
• Language: English
• ISBN: 3031011368
• ISBN13: 9783031011368
• Release Date: July 2009
• Publisher: Springer
• Length: 101 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.2" x 7.5" x 9.3"