Understanding the Older Consumer: The Grey Market

by Barrie Gunter

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes...

• Format: Paperback
• Language: English
• ISBN: 0415186447
• ISBN13: 9780415186445
• Release Date: September 1998
• Publisher: Routledge
• Length: 188 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary