Understanding the Hospitality Consumer

by Alastair Williams

'Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour...

• Format: Hardcover
• Language: English
• ISBN: 1138134724
• ISBN13: 9781138134720
• Release Date: December 2015
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"