Understanding the Consumer

by Isabelle Szmigin

Book Overview

Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8178293323
• ISBN13: 9788178293325
• Release Date: January 2003
• Publisher: Sage Publications India Pvt Ltd
• Weight: 1.10 lbs.
• Dimensions: 1.6" x 5.5" x 7.9"