Understanding the Business of Global Media in the Digital Age

by Micky Lee and Dal Yong Jin

Book Overview

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances,...

• Format: Paperback
• Language: English
• ISBN: 1138688983
• ISBN13: 9781138688988
• Release Date: October 2017
• Publisher: Routledge
• Length: 270 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"