Understanding Service Consumers

by Jochen Wirtz

In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series...

• Format: Paperback
• Language: English
• ISBN: 1944659099
• ISBN13: 9781944659097
• Release Date: July 2017
• Publisher: Ws Professional
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"