Understanding Scarcity: From Marketing to Policy, Management, and Beyond

by Christopher Cannon, Kelly Goldsmith, Caroline Roux

Understanding Scarcity: From Marketing to Policy, Management, and Beyond explores the intricate relationship between scarcity and consumer behavior, drawing on decades of research across marketing, economics, and psychology. Marketers have long utilized scarcity tactics such as "limited time" or "limited quantity" promotions to boost demand, rooted in the principle that "scarcity increases value". The 2007-2009 Great Recession ignited...

• Format: Paperback
• Language: English
• ISBN: 1638284687
• ISBN13: 9781638284680
• Release Date: January 1
• Publisher: Now Publishers
• Length: 74 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"