Understanding Public Relations: Theory, Culture and Society

by Lee Edwards

Book Overview

This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural...

• Format: Paperback
• Language: English
• ISBN: 1473913101
• ISBN13: 9781473913103
• Release Date: June 2018
• Publisher: Sage Publications Ltd
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.6" x 6.6" x 9.4"