Understanding Media Theory

by Kevin Williams

Book Overview

This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.

• Format: Paperback
• Language: English
• ISBN: 0340719044
• ISBN13: 9780340719046
• Release Date: February 2003
• Publisher: Bloomsbury Academic
• Length: 256 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"