Understanding Media Semiotics

by Marcel Danesi

Book Overview

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This book offers students an in-depth guide to help them investigate and understand the media using semiotic theory. It assumes little previous knowledge of the field, avoiding jargon and explaining the issues step by step. The two basic features of the methods used are the historical study of media and their genre and the analysis of the meaning structures...

• Format: Paperback
• Language: English
• ISBN: 0340808845
• ISBN13: 9780340808849
• Release Date: May 2002
• Publisher: Bloomsbury Academic
• Length: 264 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"