Understanding Media Economics

by Gillian Doyle and Gillian Doyle

Book Overview

′This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate′ - Paul MacDonald, Roehampton Institute

′This book is a very valuable contribution to the media economic literature′ - Richard van der Wurff,...

• Format: Paperback
• Language: English
• ISBN: 1412930774
• ISBN13: 9781412930772
• Release Date: April 2013
• Publisher: Sage Publications Ltd
• Length: 232 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.7" x 9.4"