Understanding Mass Media 5th Ed

By William Jawitz, Jeffrey Schrank, McGraw-Hill Education

Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, Understanding Mass Media ranges from the basics of communication to the sophisticated techniques of the media-based industries.

• Format: Hardcover
• Language: English
• ISBN: 0844258318
• ISBN13: 9780844258317
• Release Date: February 2001
• Publisher: McGraw-Hill Companies
• Length: 528 Pages
• Weight: 2.75 lbs.
• Dimensions: 1.3" x 7.6" x 9.4"
• Grade Range: Grades 9 to 12

Customer Reviews

A Media Literacy Treasure: Understanding Mass Media

This book is an excellent beginning source for teachers who wish to incorporate media literacy into their lessons. The section on media literacy and how it fits into the complexities of mass media is very thorough. The text is easy to follow, and easily adaptable for 9-12th graders.