Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach

by Sigmund Wagner

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses...

• Format: Paperback
• Language: English
• ISBN: 0415316197
• ISBN13: 9780415316194
• Release Date: April 2003
• Publisher: Routledge
• Length: 304 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"