Understanding Global Cultures: Metaphorical Journeys Through 28 Nations, Clusters of Nations, and Continents

by Martin J. Gannon

Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. New cultural... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761929800
• ISBN13: 9780761929802
• Release Date: December 2003
• Publisher: Sage Publications, Inc
• Length: 480 Pages
• Weight: 1.89 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"

Customer Reviews

Purchasing Review

The book came promptly when expected and was recieved as described. Excellent condition. Thank you so much.

A practical approach to other cultures

This book uses metaphors as tools to engage with other cultures. And very useful tools they are, indeed. I have been using this book with students for several years now, and the biggest initial obstacle is that people mistake the metaphors for stereotypes. Once this obstacle is overcome, a very creative and productive examination of the reality of another culture can occur.