Understanding Global Cultures: Metaphorical Journeys Through 17 Countries

by Martin J. Gannon

Book Overview

With a unique perspective on global multiculturalism and diversity, this book introduces a new method, the cultural metaphor, for understanding easily and quickly the cultural mindset of a nation and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0803953755
• ISBN13: 9780803953758
• Release Date: January 1994
• Publisher: Sage Publications, Inc
• Length: 392 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

Fun reading on a serious note

Gannon's book is an easier read than most other comparative culture texts. Through the use of metaphors, he provides useful insight into the main cultural groups distinguished throughout the world today. However, his choice of metaphors and often his own personal views present only a limited view of each area and fail to compare across regions.