Consumer Behaviour in a Week

by Susan Cave

With the minimum of jargon, this book presents the fundamental principles derived from sound research. Outlines of these principles are then followed by clear advice on their practical implications.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0340849711
• ISBN13: 9780340849712
• Release Date: September 2002
• Publisher: Hodder & Stoughton
• Length: 96 Pages