Understanding Consumer Behavior

by Rachid El Moubarki, Abderrahmane Chouhbi, Hasnaa El Gozmir

Understanding consumer behavior involves analyzing different behavioral approaches and theories, as well as studying the decision-making process. This analysis examines how choices are influenced by conscious and unconscious mechanisms. By exploring various models of decision-making, such as those of Nicosia, Howard and Sheth, Engel et al. and Fishbein and Ajzen, we can grasp how consumers navigate between information search, evaluation of alternatives,...

• Format: Paperback
• Language: English
• ISBN: 6208092418
• ISBN13: 9786208092412
• Release Date: September 2024
• Publisher: Our Knowledge Publishing
• Length: 100 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"