Understanding Consumer Behavior

by J. Paul Peter, Jerry C. Olson, Olson Peter

Book Overview

A guide to marketing and consumer behaviour using a simplified framework of affect and cognition, behaviour and environment, with marketing strategy integrated throughout. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0256122784
• ISBN13: 9780256122787
• Release Date: January 1993
• Publisher: Irwin Professional Publishing
• Length: 485 Pages