Understanding consumer behavior

By Mohamed Kadhem Kilani

For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.

• Format: Paperback
• Language: English
• ISBN: 620444073X
• ISBN13: 9786204440736
• Release Date: February 2023
• Publisher: Our Knowledge Publishing
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"