Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers

by Don E. Schultz, Martin P. Block, Heidi F. Schultz

A Marketers Guide to Understanding Chinas Digital Generation Chinas Digital Generation is driving the countrys rapidly growing consumer economy. These savvy young consumers are a powerful force,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0984875611
• ISBN13: 9780984875610
• Release Date: January 2013
• Publisher: Prosper Business Development Corporation
• Length: 324 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"