Long considered the Gold Standard for introduction to business courses, this comprehensive, readable text enhances teaching because the experienced author team revises in response to diverse, ever-changing course needs and learning styles. Real-world case studies ensure that...
Understanding Business has long been the market leader because we listen to instructors and students. With this eleventh edition we are proud to offer a platinum experience, that: Improves Student Performance -- Understanding Business puts students at the center. It's the only...
From providing the richest, most current topical coverage, to using dynamic pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, 'Understanding Business' leads...
If applicable, Online access or codes are not guaranteed to work. Pages are clean and binding is tight.