Understanding Business Research

by Christopher J. L. Cunningham, David J. Pittenger, Bart L. Weathington, et al.

Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry...

• Format: Hardcover
• Language: English
• ISBN: 1118134265
• ISBN13: 9781118134269
• Release Date: August 2012
• Publisher: Wiley
• Length: 506 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.1" x 7.1" x 10.0"