Understanding and Applying Product-Platform Strategy

by Mr Michael McGrath

Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0692589732
• ISBN13: 9780692589731
• Release Date: July 2016
• Publisher: Strategic Publications
• Length: 60 Pages
• Weight: 0.27 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"