Understanding Amazon's FBA Program - What It Is, How To Use It, & Why It Works

by Chris Green and Chris Green

Amazon's fulfillment program, called Fulfillment By Amazon, or FBA, has changed the dynamics of not just the Amazon marketplace, but the entire world of retail.Understanding Amazon's FBA Program was written to help Amazon sellers understand these dynamics and changes to help them adapt and compete.Whether you use FBA or ship orders yourself, if you sell online, you need to understand how FBA is changing buyer behavior. Today's online sellers need...

• Format: Paperback
• Language: English
• ISBN: 1470004844
• ISBN13: 9781470004842
• Release Date: February 2012
• Publisher: CreateSpace Independent Publishing Platform
• Length: 118 Pages
• Weight: 0.45 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"