Understanding advertising: History, persuasion techniques, mass media, target audiences, ad creation

by Judy Edelstein and Katherine Howe

Squeezed between the covers of this book is a tantalizing unit designed to increase students' understanding of the advertising pressures they face everyday and also give them opportunities to create... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1883055377
• ISBN13: 9781883055370
• Release Date: January 2000
• Publisher: Dandy Lion Pubns
• Length: 48 Pages
• Weight: 0.35 lbs.