The book is a beautifully illustrated memoir of Mary Ella Gabler, the founder of Peacock Alley. It's a tale of a female entrepreneur, making her way in the 1960s into the world-class brand she owns today. She introduced America to fine linens in a time when we didn't even know we should care, and she's stayed true to a palette of understated elegance from day one to today, 40 years later, in 2013.