Unbrandable: How to Succeed in the New Brand Space

by Adam N. Stone

The "Unbrandables" are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment.

Yet this is not to say that this demographic always rejects branding. From Muji in Japan, Mojang in Sweden, and Deus ex Machina in Australia to The Village Voice in New York, and even the California-based fast-food brand...

• Format: Paperback
• Language: English
• ISBN: 0500291926
• ISBN13: 9780500291924
• Release Date: July 2015
• Publisher: Thames & Hudson
• Length: 184 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.5" x 6.4" x 9.3"