The Unabashed Self-Promoter's Guide: What Every Man, Woman, Child & Organization in America Needs to Know about Getting Ahead by Exploiting the Media

by Jeffrey Lant

Book Overview

Very thorough, info packed, and worth every penny. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0940374188
• ISBN13: 9780940374188
• Release Date: January 1992
• Publisher: J A B Publishing Company
• Length: 364 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.7" x 8.6" x 11.1"

Customer Reviews

This Book Launched My Career As A Consultant

First off, I know the author. Met and interviewed him often in Boston radio. But when he wrote this first book, it coincided with me leaving a major media corporation and launching my own business. I couldn't have done so without Jeffrey's sage counsel. This book should be must reading for any would-be entrepreneur as it lays out, step by step, how to build your firm and market yourself effectively to a network of clients and colleagues. Kudo's to Dr. Lant for taking me from $0 to a half-million a year as a sole practioner.

Have used and recommended this book many times

Jeffrey Lant is an amazing guy "who answers his own phone" inCambridge, MA. He is the most generous teacher of businessbasics and advanced techniques that I know of...for any price.The complete novice/layman can learn to be their own publicist, and marketer most successfully with his books. He has writtena number of excellent business manuals. Its worth searchinghis site to learn more about him and what he teaches.He has helped my business succeed!

Unabashed Self Promotor's guideby Dr. Jeffrey Lant

Any small businessman who doesn't have this this reference on his shelf isn't interested in selling products. Dr. Lant points the way to develop an effective program for promoting your business which is focused, effective and inexpensive. He shows you the indices for getting attention and then capitalising on that attention.Dr. Lant writes in plain English and lays out his points in a very easy to follow fashion. His common sense approach is organized in such a way the small business person can literally "fill in the blanks" and produce a first class publicity campaign.This book is a "must have" for any small business who wants more business!

Dr. Lant is a marketing genius! Worth every penny!

Dr. Lant is a marketing genius! Worth every penny! This book is a MUST read if you plan on marketing on-line or off-line! Every serious marketer must add this to his arsenal!