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Paperback Ultimate Guide to Local Business Marketing Book

ISBN: 1599185784

ISBN13: 9781599185781

Ultimate Guide to Local Business Marketing

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Book Overview

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME

With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.

From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hoursMaster the components of a high-converting campaign and get the most bang for your buckHarness mobile search advertising and Facebook ads for maximum results

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