Typography Design and Application in Branding

by Li Aihong

- Presents a process-based approach to help beginners know the importance of font in brand design - A comprehensive visual collection of business cases provides readers a wealth of exercise materials. Foundational concepts and techniques along with references of VI design teach readers how to choose the appropriate fonts for different type of companies This book focuses on typography in branding and explains in detail the basic techniques of typography...

• Format: Paperback
• Language: English
• ISBN: 9881876958
• ISBN13: 9789881876959
• Release Date: January 2023
• Publisher: Artpower International Publishing
• Length: 296 Pages