Typography Essentials: 100 Design Principles for Working with Type

By Ina Saltz

Book Overview

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography. It is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional. New in paperback, this book is divided into four easy-to-use sections: The Letter, The Word, The Paragraph, and The Page. Each of the 100 principles has an explanation and examples representing the principle in action.

• Format: Paperback
• Language: English
• ISBN: 1592537405
• ISBN13: 9781592537402
• Release Date: September 2011
• Publisher: Rockport Publishers
• Length: 208 Pages
• Weight: 1.73 lbs.
• Dimensions: 0.6" x 8.5" x 9.9"