Two-step Flow in the Digital Age. Opinion Leaders on Twitter

by Rachele Orsola Bugini

Seminar paper from the year 2018 in the subject Communications - Research, Studies, Enquiries, grade: 1,3, Free University of Berlin (Publizistik und Kommunikationswissenschaft), language: English, abstract: This paper provides a theoretical background of Lazarsfeld's "Two-step Flow of Communication" and the debates around the validity of his theory in the digital era. It focuses on two Twitter studies conducted in the recent year, it presents and...

• Format: Paperback
• Language: English
• ISBN: 3668858497
• ISBN13: 9783668858497
• Release Date: January 2019
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"