Twitter Is Not a Strategy

by Tom Doctoroff

Book Overview

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital and social media has created a schism in the marketing world that is hindering brands from attaining their...

• Format: Hardcover
• Language: English
• ISBN: 1137279303
• ISBN13: 9781137279309
• Release Date: November 2014
• Publisher: St. Martin's Press
• Length: 272 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.1" x 6.2" x 9.3"