Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior

by Steven M. Kates, John P. De Cecco, John Dececco

Most of the world's population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior, you'll leave all the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560239034
• ISBN13: 9781560239031
• Release Date: January 1998
• Publisher: Routledge
• Length: 250 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.7" x 6.0" x 8.4"

Customer Reviews

The best of the bunch

There are a few books out there regarding this market, but out of the ones I've looked at, this seems to be the best of the bunch.