20th-Century Type: New and Revised Edition

by Lewis Blackwell

Book Overview

Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously illustrated with over three hundred examples--more than two hundred of which are in color--the book charts significant topics including the arrival of mass-production; the birth of the art director; the appearance of the grid (and its subsequent rejection); the coming of non-print media; and the launch of the Macintosh computer and its ushering in of a new generation of designers enfranchised by digital technology.

This revised edition of a fundamental work brings the story up to date with new text and images covering type on screen and, in particular, type for the internet. Combining an assessment of the culture of experimentation in contemporary typographic design alongside a clear presentation of the field's historical context, the book is an informed and accessible source for all students of design and for designers needing an expert overview of typography.

• Format: Paperback
• Language: English
• ISBN: 0300100736
• ISBN13: 9780300100730
• Release Date: June 2004
• Publisher: Yale University Press
• Length: 216 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 8.3" x 11.0"

Customer Reviews

great reference

This book is one of my favorites as far as type books. It is a great reference and the layout is easy to navigate.

Great Overview of the 20th Century

This is a great book containing a very good overview of the 20th century changes in typography. It covers everything from pre-art nouveau to postmodernism. A good resource for any design or typography library. My only complaint is that Blackwell waxes a bit too poetic on 1990's postmodernism. Also, they used a tight-fitting Helvetica for the body copy - so reading it takes some effort. This is certainly worth having in your collection.