TV Commercials: How to Make Them: Or, How Big Is the Boat?

by Ivan Cury

Book Overview

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate...

• Format: Hardcover
• Language: English
• ISBN: 1138131369
• ISBN13: 9781138131361
• Release Date: December 2015
• Publisher: Routledge
• Length: 242 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.6" x 7.5" x 9.3"