TV Advertising; Business, Technology, and Systems

by Lawrence Harte

This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1932813314
• ISBN13: 9781932813319
• Release Date: October 2010
• Publisher: Althos
• Length: 203 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 7.5" x 9.3"