Tutorial Marketing Engineering

by Arvind Rangaswamy and Gary L. Lilien

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321001958
• ISBN13: 9780321001955
• Release Date: November 2003
• Publisher: Addison Wesley Publishing Company
• Length: 360 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"