Turning Points: Creating Strategic Change in Corporations

by Charles J. Fombrun

As firms surface from such 1980s excesses as careless investments, ethical lapses, and financial legerdemain, they face a challenging new business world of determined global rivals who are now able to compete in every region of the world; technological breakthroughs that can create whole new industries, even while they destroy older ones; a global market characterized by incredible complexity and much higher standards; and a clear recognition that those firms which fail to adapt to these and other new challenges will be judged in harsh Darwinian terms - extinction will be the ultimate cost of the failure to create strategic change.

• Format: Hardcover
• Language: English
• ISBN: 0070214700
• ISBN13: 9780070214705
• Release Date: January 1992
• Publisher: McGraw-Hill Companies
• Length: 366 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"