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Hardcover Truth: The New Rules for Marketing in a Skeptical World Book

ISBN: 0814473768

ISBN13: 9780814473764

Truth: The New Rules for Marketing in a Skeptical World

Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in... This description may be from another edition of this product.

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Format: Hardcover

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