Trust Based Adoption of Innovative New Products and NPD Process

By Jaydeep Mukherjee

The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384430682X
• ISBN13: 9783844306828
• Release Date: February 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 260 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"