Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Julien Smith and Chris Brogan

Book Overview

How to tap the power of social software and networks to build your business In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people...

• Format: Hardcover
• Language: English
• ISBN: 0470743085
• ISBN13: 9780470743089
• Release Date: August 2009
• Publisher: John Wiley & Sons
• Length: 271 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"