Trend-Driven Innovation: Beat Accelerating Customer Expectations

by David Mattin, Maxwell Luthy, Delia Dumitrescu, et al.

Book Overview

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1119076315
• ISBN13: 9781119076315
• Release Date: October 2015
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 8.0" x 8.0"