Trend-Driven Innovation: Beat Accelerating Customer Expectations

by David Mattin, Maxwell Luthy, Delia Dumitrescu, et al.

Book Overview

Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw...

• Format: Paperback
• Language: English
• ISBN: 1119076315
• ISBN13: 9781119076315
• Release Date: October 2015
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 8.0" x 8.0"